My name is Elisa Soto, I am a Graphic Designer with a professional approach to web design, corporate identity, and audiovisual material development. I am a curious person, an art lover, and a seeker of knowledge.
From 2016 to 2021, I was in charge of the graphic identity and web portals of the Justice Power of Mexico City and the National Commission of Courts of Justice of the United Mexican States.
In March 2019, I decided to take an exhibition design course at Alameda Art Laboratory in Mexico City, focused on new media art. There, I met a group of experts working as graphic and exhibition designers. That was when I realized that my art passion could merge with my career as a graphic designer and develop a professional profile to contribute to my country's culture.
After that, I applied to a summer course at Sotheby's Institute of Art in New York. I learned a whole slew of information related to art.
Then, I traveled to Chicago to improve my English. While I was there, I became a Guest Experience Volunteer at the Art Institute. It was a significant experience. I acquired widespread knowledge about the museum operation and the art pieces.
In 2020, I enrolled in the postgraduate degree in Multimedia Design at Escuela de Diseño del Instituto Nacional de Bellas Artes in Mexico City. I developed an interactive, multimedia, cross-device platform for museums called Digital Mediation for my degree project.
At that time, I found the UIC's Master in Museum and Exhibition Studies and discovered everything I was looking for in the program. UIC is a great challenge, which means getting out of my comfort zone in every aspect of my life, but I'm sure it is the right place to access the knowledge and skills necessary to fulfill my exhibition and graphic designer goals. I will become a complete professional in the field, with all it takes to conceive complex museum projects that create meaningful experiences involving new technologies, strengthening the union between culture and Mexican society by focusing on social problems.